Pink is in

This season, get ready to set your menu apart by offering the trends your customers want to see - and adding a splash of pink!

The Pink Opportunity

Paramount’s Alex Brown is at Melbourne’s ‘Pink the Restaurant’ where he explains how your venue can use the latest pink drink craze as an opportunity to maximize your profits, and keep your customers coming back!

WHY PINK IS PROFITABLE

  • Think quality over quantity, 68% of customers are happy to pay more for higher quality. 
  • Cocktails and spirits offer opportunities to upsell, which is key to maximising your profits. 
  • By staying on top of trends like pink, you’ll never miss out on an opportunity to maximise revenue.

Unique Pink Serves

Bombay Bramble

Light, bright and uplifting – allowing the true nature of Bombay Bramble to shine through lifted with a squeeze of fresh lemon.

Jasmine Cocktail

The Jasmine Cocktail is deliciously bittersweet, with all the right measurements it tastes just like freshly squeezed grapefruit!

Kraken Krumble

A unique twist on a classic combining citrus and fresh blackberries alongside, lashings of Kraken rum and Crème De Mure.

HOW SEASONAL MENU BUILDING CAN HELP 

  • Sets you apart from your competitors by highlighting your seasonal serves and offers. 
  • Influences your customer’s choices and provides unique opportunities to sell more profitable drinks. 
  • Reduces inefficiencies. Faster service through QR code menus can result in increasing sales and profits.

Spirits & liqueur

Rosé & Sparkling

Mixers & RTD