Founded in 1992 out of a garage in Melbourne’s inner-North, Paramount Liquor has grown to be Australia’s largest family-owned on-premise specialist wholesaler. Our vision is to create the best food & drink culture in the world and to be Australia's most innovative service driven beverage wholesaler, providing our customers with world class experts, insights & solutions. We constantly seek to evolve because Evolution is Paramount.
BIG NETWORK, BIGGER RANGE
From global brands to artisan distillers, brewers and cellar doors, we have partnered with the best suppliers. We carry over 9,000 products across beer, wine, spirits and non-alcoholic drinks and if we don’t stock it, we will work to find it.
NEXT LEVEL CUSTOMER SERVICE
Our mission is to be Australia's most innovative, service driven beverage wholesaler, providing our customers with world class experts, insights & solutions to create the world's best drinks culture, and customer service is at the centre of it all. We have invested in a best-in-class e-commerce portal for customers and suppliers providing an integrated and superior ordering, logistics and accounts experience. It lets you check, in real-time, stock on hand and offers flexible fulfillment options as well as next day delivery enabling our warehouse team and drivers to seamlessly select and deliver your order. You can even check the status of your order with real-time updates. And if you want to talk to someone, our local Customer Experience team are only a phone call away. So easy!
EXPERTISE THAT NEVER STOPS
So you’re not a sommelier or a beer connoisseur – no problems. Our team of beer, wine and spirit specialists can provide on-site staff training, product range consultations and even curate your drink list. It’s just another way that the Paramount family holistically supports your business.
OUR SUPPLIER PARTNERNETWORK IS AS VASTAS IT IS IMPRESSIVE
We range over 9,000 products from global favourites to independent brewers & distillers. Browse our range now
EVOLUTION IS PARAMOUNT
Enjoy Evolution Rewards member benefits on your mobile phone.
UNLOCK A WORLD OF PRIVILEGES & REWARDS
The Paramount Liquor Evolution Loyalty Rewards Program is an industry first loyalty program built in response to customer feedback. When you become a Paramount customer, you will automatically be enrolled into the program and earn points per dollar spent which you can redeem on exclusive benefits like vouchers, barware, merchandise, training and even VIP events and experiences.