Sazerac - Fireball Apple

Sazerac - Fireball Apple - campaign landing page.

Fireball Blazin’ Apple beside original Fireball — same fire, new flavour

Same fire

Same round, new flavour.

Blazin’ Apple landed in September, sweet crisp apple over the same cinnamon heat. Fireball’s first flavour extension in Australia, in 50ml, 200ml and 700ml, sitting beside the original.

For the party

Fireball belongs in the rooms where the night has taken over.

Late trade, sports bars after the siren, live music, function service, the shift where the queue is four deep and nobody is reading a menu.

In those rooms the constraint is not range, it is seconds. A chilled Fireball is poured and gone. No build, no ice scoop, no garnish, no shaker, and no hesitation from the customer because they asked for it by name. It is one of the fastest transactions on your back bar, and it is fastest at exactly the hour when speed is worth the most.

It’s the one ordered by round, not by one, which is why it lives in easy reach of high energy venues rather than in a cabinet.

Same fire

What it is

Canadian whisky under a cinnamon flavour built to taste like an Atomic Fireball lolly. That is the entire product, and it is why it tastes like nothing else back there.

Fresh reason

Blazin’ Apple

Apple and cinnamon is a pairing nobody needs explained. Blazin’ Apple puts sweet crisp apple over the same heat and lands softer and sweeter than the original. It is a second option on the shelf rather than a replacement for the first.

Where the formats go

50ml

Point of sale, tray service, and the impulse buy nobody has to be sold.

200ml

Functions and the fridge.

700ml

The back bar bottle, for venues already turning it over.

How to serve it

Cold, and out of the freezer rather than off a shelf. It will not freeze solid at its strength, so the bottle sits in there all night and is always ready.

That is the difference between a six second pour and a twenty second one.

6 sec

Freezer pour

versus twenty seconds off the shelf

Shop the Fireball range

Fresh reason

Get both in and let them pick.

Original Fireball and Blazin’ Apple, in 50ml, 200ml and 700ml.

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