Pernod Ricard - Mumm

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G.H. Mumm Cordon Rouge and its red sash, taken from the ribbon of the Legion d'honneur

G.H. Mumm · Reims, since 1827

The red sash turns 150 this year. It was inspired by a Légion d’honneur ribbon.

$62 a bottle between October and December, with six plus one on case orders. Official champagne of the Melbourne Cup Carnival, and spring racing is here.

  • Nec plus ultra
  • Cordon Rouge
  • Spring racing

Mumm Cordon Rouge

Bottle of Mumm Cordon Rouge with its red sash

Nec plus ultra, on a ribbon

Maison Mumm has been in Reims since 1827. In 1876 Georges Hermann Mumm decided the Brut needed marking out from everything else in the cellar, and put a red sash across the bottle, taken from the ribbon of the Légion d’honneur. The house motto went on with it: nec plus ultra, only the best.

A hundred and fifty years later it is the most recognisable piece of dressing on any champagne bottle, and it does a specific job on a back bar. A customer does not need to read the label to know what you have poured them.

The season this wine was built for

Spring racing is not one Tuesday in November. It runs from the Caulfield Cup through the Cox Plate, then Derby Day, the Cup, Oaks Day and Stakes Day, with a carnival attached to it in every state. That is six weeks of people dressed up and ordering something with bubbles in it, and champagne is the one category they order by name rather than by colour.

Then it rolls straight into long lunches, Christmas parties and New Year’s Eve. October to December is the biggest unbroken run of champagne occasions in the Australian calendar.

Mumm served at a dining table during the spring carnival season

October — December

Six weeks of people ordering champagne by name.

  • Caulfield Cup
  • Cox Plate
  • Derby Day
  • Melbourne Cup
  • Oaks Day
  • Stakes Day
ThenLong lunchesChristmas partiesNew Year’s Eve

Official champagne · Melbourne Cup Carnival

Mumm is the official champagne of the Melbourne Cup Carnival, which puts that red sash in front of the biggest crowd of the year.

How it works

$62

a bottle, Cordon Rouge

6+1

on case orders

October to December.

Cordon Rouge · October to December

Order it before Caulfield, not after the Cup.

Offers apply to registered wholesale customers. Become a customer or sign in to order.