Lion - Heineken F1
Lion - Heineken F1 - campaign landing page.
Heineken F1 Melbourne Grand Prix - win a Heineken F1 Experience
Heineken F1 Experience
The biggest sporting event on the calendar is back.
Order Heineken between October and December and the entries build. Kegs count five, packs count one. A global F1 partner since 2016, and the green bottle nobody needs explained to them.
The beer nobody has to think about
Heineken does one job on a tap list and does it relentlessly. The green bottle and the red star get recognised without being read, which means it gets ordered by people who have decided not to make a decision. That happens more often than any other choice behind your bar.
Since 2016 Heineken has been a global partner of Formula One. Every team, every circuit, the whole season. That is where this summer’s prize comes from.
Heineken and Formula One campaign creative
Heineken F1 campaign creative
How it works
- A keg of Heineken earns five entries
- A pack earns one entry
- Entries build from October through December
- One venue in each mainland state wins a Heineken F1 Experience
Stock up on Heineken
- Heineken Lager 330ml SKU: 17177
- Heineken Lager 49.5Lt SKU: 31305
- Heineken Silver 330ml SKU: 10014061
- Heineken Zero 0.0 Lager 330ml SKU: 11295
- Heineken Silver 49.5Lt SKU: 10019317
Melbourne Grand Prix
Get it on & get yourself to the race.
Offers apply to registered wholesale customers. Become a customer or sign in to order.