Brown Forman - El Jimador & Herradura
Brown Forman - El Jimador & Herradura - campaign landing page.
El Jimador and Herradura tequila - win a photography and social media package for your venue
El Jimador & Herradura
Casa Herradura, 156 years at Amatitán in Jalisco.
Five venues nationally win a $1,500 photography and social media package. Both brands come off one estate in Amatitán, where the reposado sits eleven months when the law asks for two.
How it works
A mixed case of El Jimador or Herradura glass earns two entries.
A case of El Jimador RTD earns one entry.
Entries build from October through December.
Five winners nationally, one per state, drawn at random. Each winner receives a $1,500 photography and social media package for their venue.
Brown-Forman’s field team can also build you a bespoke summer margarita menu if you want to run one, talk to your Paramount rep to get the ball rolling.
El Jimador & Herradura
- El Jimador Anejo Agave Tequila 700ml SKU: 62180
- El Jimador Blanco Agave Tequila 700ml SKU: 65991
- El Jimador Reposado Agave Tequila 700ml SKU: 66101
- Herradura Anejo 700ml SKU: 66073
- Herradura Plata Tequila 700ml SKU: 79353
- Herradura Reposado Tequila 700ml SKU: 79354
A horseshoe, a citrus grove, and eleven months
Casa Herradura has been making tequila in Amatitán, Jalisco since 1870. The name arrived later. A distiller named Aurelio López Rosales caught a glint of metal in an agave field, walked over expecting gold and found a horseshoe. He took it as a sign, and in 1928 the company took the word: herradura, horseshoe.
The citrus trees around the distillery are not landscaping. They are kept there to encourage the wild airborne yeast the fermentation runs on, which is why Herradura has never needed to pitch a commercial strain.
Herradura Ultra tequila served in a lifestyle setting
Then they wait longer than anyone makes them. Tequila law requires two months in barrel for a reposado. Herradura’s sits eleven. The añejo waits twenty five. They invented the reposado category doing this, and in 1994 they put out the first extra añejo the world had seen.
El Jimador is the same house, named for the jimador, the worker who harvests agave by hand with a coa. It is the only major tequila named after the labour rather than the owner.
What to do with it
The margarita test
An El Jimador Blanco margarita with nothing but fresh lime is the test every tequila should have to pass.
Better than bourbon
Herradura Reposado goes into an old fashioned better than a lot of bourbon.
The spicy one
And if your customers keep asking for the spicy one, the reposado carries chilli without vanishing underneath it.
Five venues come out of this summer with a year of content.
Offers apply to registered wholesale customers. Become a customer or sign in to order.