Asahi pours at Melbourne City and at Manchester City. A tap here could get you to the derby.

Put Asahi Super Dry on tap between October and December and your venue is in the draw to see the Manchester Derby live. Created in 1987 and still Japan’s number one beer.

Dry, and then everything else

Asahi Super Dry arrived in 1987 and changed what Japanese beer tasted like. The category before it ran maltier and sweeter. Super Dry went the other way: crisp, dry, and finishing fast rather than lingering. It became Japan’s number one beer and has stayed there.

That fast finish is why it works in a hot room. A beer that lingers gets left on the table once it warms up, one that finishes clean holds up from the first mouthful to the last.

The football part

Since 2022 Asahi Super Dry has been the official beer partner of four City Football Group clubs: Manchester City, Melbourne City, Yokohama F. Marinos and Sichuan Jiuniu. At the Etihad the hospitality space carries the brand’s name.

Which is why the prize is what it is. A venue here pouring the same beer that pours at Melbourne City can end up watching the Manchester Derby in Manchester.

How it works

Put Asahi Super Dry on tap between October and December

That puts your venue in the draw

The winner sees the Manchester Derby live

The tap is here. The derby is in Manchester.