Shop the GOOD LIFE range today and go into the running to win a Vespa for your business, in the colour of your choice! Every purchase from the range increases your chances of riding away in style on Nonna’s Vespa. (T&Cs apply)
Explore the full range of eligible products and discover the drinks that are making waves in Australian bars.
Follow us @paramountliquor to keep up with the Tastes of the Good Life and keep an eye out for the drinks that are redefining refreshment.
Shop The Good Life Range
SHOP THE GOOD LIFE RANGE
THE DETAIL
∙ Promotion available from the 8th of January until midnight on the 21st of February.
∙ Every purchase from The Good Life range = an entry into the draw.
∙ Stack up your entries by purchasing across the range! The more you purchase, the better your chances!
∙ Customers that purchase across the full range will accrue an additional 100 entries into the draw to win!
**Paramount reserves the rights to remove promotional discounts at any time**
PER ORDER
With nearly half a million Australians returning from European holidays over the past two years, the longing for travel—and the flavours that come with it—has never been stronger. This nostalgia is shaping what customers are reaching for across the bar.
The demand for lighter, aromatic, fruit-forward drinks is unmistakable. From leisurely aperitivo moments to crowd-pleasing spritzes, drinkers are seeking refreshment and flavour without the weight.
Join us as we embark on a taste tour of The Good Life, guided by none other than Nonna Carmella—a true master of authenticity who holds the secrets to living well—and guest bartender Jonny Linstead of Leonardo’s, who brings his expert touch to modern classics.
Tap into the trend with Paramount Liquor’s collection of sessionable, fruit-forward staples—from crisp wines to refreshing spritzes—Let your menu become a passport to The Good Life.
The numbers don’t lie—Australians are embracing The Good Life like never before.
∙ Aperitivo-style drinking is on the rise, with low-alcohol, refreshing options like the Limoncello, Aperol, & Hugo Spritz leading the charge.
∙ Sales of Italian session wines such as Prosecco and Fiano have seen notable growth, driven by their versatility, crispness, and food-friendly appeal.
∙ According to industry insights, lighter flavour profiles are increasingly favoured, with bartenders reporting a clear preference for drinks that deliver refreshment without the weight.
These trends aren’t just seasonal—they reflect a cultural shift towards drinking experiences that feel indulgent, social, and effortlessly enjoyable.
And Paramount Liquor’s data backs the trend:
∙ 59.45% growth in Limoncello sales year-on-year, including a 54% surge in the restaurant customer segment and 100% surge in the pub customer segment (year-on-year)
∙ 15.4% increase in elderflower liqueur year-on-year, demonstrating strong momentum for established flavour profiles
∙ 26.1% year-on-year growth across all venue segments
Explore the range and serve up The Good Life today.